Over 4 years at Bankable
Bankable is a fintech company where I had the chance to work as Marketing Associate. During my time there, I managed to significantly enhance the brand’s visual identity and ensure consistency across all platforms.
Engaging in diverse projects, from digital campaigns to printing projects, I've honed my proficiency in both domains and acquired invaluable experience.
Below, you’ll see some of the projects I worked on during my time at Bankable.
One of my favorite projects at Bankable was creating murals for the company office. I was responsible for designing the murals and coordinating with the installation team in our building. This project was particularly exciting because I was involved in every step from start to finish.
Branded office murals
Design Process
The first step was identifying the walls for the murals. We decided to add murals to the two largest walls to create an immediate impact upon entering the office and one in each meeting room to ensure the company branding was present in every meeting. After measuring each wall, I began designing using the specific dimensions.
For the design, I modified the company logo to include gradients and shadows, giving it a more modern look. This served as the basis for the office murals.
Printing & Installation
Once satisfied with the designs, I took pictures of the empty office walls and created mockups in Photoshop to visualize the murals. My supervisors approved the mockups, and I proceeded to contact the printing and installation team.
I arranged an on-site meeting with one of the installers to get precise wall measurements and discuss the designs. Following the meeting, they provided me with exact measurements and a print template. With this information, I submitted the final design files, ensuring the dimensions and color settings were accurate.
Printing started shortly after, and within a few days, the murals were ready. The installation process took about three hours, and we were thrilled with the results.
The Result
The following day, employees entered the revamped office, greeted by vibrant colors
Enhancing our brand visibility for thousands of visiting clients during meetings as well as passersby outside the office.
Website redesign mockup
Bankable aimed to revamp their website with a fluid design. I developed a mock-up that emphasized smooth shapes to achieve the desired aesthetic.
Throughout the project, we collaborated with a web development company that would handle the website creation. I provided them with the mock-up, which they used to produce an interactive draft of the website.
The project is still ongoing, but I'm excited to see the final result.
Printed banners for events
Bankable attended multiple fintech related events such as Innovate Finnance Global Summit. These were a great opportunity for me to create engaging banner designs that would be visible by all attendees.
The Design Process
For these events, I created compelling designs for the company booth. At the last event I worked on with Bankable, the Innovate Finance Global Summit 2023, I designed a poster featuring an image of a woman holding up a phone displaying the definition of "bankable." I believed that incorporating a face with eyes would effectively capture attention and spark interest. By maintaining contact with the organizers, I ensured the dimensions and colors were perfectly suited for printing.
The Result
Thanks to the communication with the people at Innovate Finance, the booth was a success and looked amazing once printed and installed.
Virtual Backgrounds
The Virtual backgrounds are a great way of creating a consistent look and feel for the business and brand. It also helps audiences focus on the speaker instead of the setting.
For the virtual backgrounds, I used the modified logo with gradients and shadows to stay visually consistent and I added the company logo to make sure the brand is easily identifiable. And I created a white and a blue version employees could choose from.
The Process
The implementation of these virtual backgrounds not only reinforced brand recognition but also fostered a professional and unified visual presence across all virtual interactions
The Result
